One type of sales promotion is the coupon, of which there are various types. Coupons are big business. They can help a company to gain brand awareness in their target market and to promote new products as well as existing ones. In this Discussion you will get a chance to make your own coupon to promote a selected product.
Topic 2: Promotional Tools and Brand Loyalty
Which promotional tool is most effective in gaining your loyalty over time for a product? Provide an example and explain your answer.
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