The concept of branding is also very important for law enforcement and correctional agencies. Agencies within criminal justice exist within a marketplace that is highly monopolistic. In the United States, there are no other agencies obligated to protect and serve the public other than local, state, or federal law enforcement organizations. There is no market for competition for the services provided by law enforcement. What additional aspects of branding tcould impact the budget of either a correctional or law enforcement officer?
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