Students are required to develop a portfolio of written public relations materials of up to 4500… 1 answer below »

Assessment Brief:Students are required to develop a portfolio of written public relations materials of up to4500 words in total including the situational analysis for each piece. This portfolio of workshould include; a media release (450 words), fact sheet or backgrounder (250 words),company newsletter (1000 words), a feature article for online or print (1000 words) and willbe delivered on a staggered deadline schedule throughout the trimester in 3 parts.In addition, students must write a situational analysis (450 words) for each piece to answer:– Why it was developed– Who the audience is– What the purpose is– How it fits into the organisation’s strategy– Where it will be presented or distributedASSESSMENT SCHEDULEPart A: Week 5 – Media release 450 words & Fact Sheet/Backgrounder 250 words (+ SituationAnalysis 450 words) 20%Part B: Week 9 – Company newsletter 1000 words (+ Situation Analysis 450 words) 25%Part C: Week 12 – Feature article for online or print 1000 words (+ Situation Analysis 450 words)25%

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