You will perform an environmental scan for your target company.
Choose an organization according to the following:
Most recent or former employer
Place of business that you have patronized or have been familiar with over a long period of time.
Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Create an 8- to 12-slide Microsoft® PowerPoint® presentation with speaker notes in which you address the following:
Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
Evaluate the company’s external environment.
Assess the company’s general environment.
Evaluate the organization’s industry operating environment.
Include a reference slide formatted according to APA guidelines.
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