Pulse Candy: Sustaining the Brand Differentiation
no plagirism, please put citation and references.
Use Porterâ€™s Five Forces Analysis framework to analyze the confectionery industry in India.
Pulse was launched after test marketing in a few cities. How important is test marketing in the confectionery industry? Did the test marketing delay the national launch of Pulse?
What are the main challenges for marketers of sugar confectionery products in India, and how can one overcome these challenges?
How successful is Pulse? Critically evaluate its marketing program.
Using the example of Pulse, explain how the customerâ€™s path to choosing a product has changed with the advent of social media.
Do you think the Pulse innovation provides the company with a long-term differentiation strategy?
“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”