Message Strategies: Writing Positive Messages; Media Skills: Microblogging [LO-4], Chapter 7 Locate an online announcement for a new product that you find interesting or useful. Read enough about the product to be able to describe it to someone else in your own words and then write four Twitter tweets: one to introduce the product to your followers and three follow-on tweets that describe three particularly compelling features or benefits of the product.
Message Strategies: Goodwill Messages [LO-4] Visit the Workplace eCards section of the Blue Mountain site, at www.bluemountain.com , and analyze one of the electronic greeting cards bearing a goodwill message of appreciation for good performance. Under what circumstances would you send this electronic message? How could you personalize it for the recipient and the occasion? What would be an appropriate close for this message?
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