Eye contact effe’;,t. in a study of the effect of applicant’s eye contact (factor a.and personnel officer’s gender tactor b.on the personnel officer’s assessment of likely job success of applicant, 10 male and 10 female personnel officers were shown a front view photograph of an applicant’s face and were asked to give the person in the photograph a success rating on a scale of 0 (total failure) to 20 (outstanding success). half of the officers in each gender group were chosen at random to receive a version of the photograph in which the applicant made eye contact with the camera lens. the other half received a version in which there was no eye contact. the success ratings follow.
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