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Week 2 – Assignment Grant Proposal – Topic, Specific Aims and Bibliography
February 8, 2021Cultural leadership training | Unified Papers
February 8, 2021discussion replyFebruary 8, 2021
The chapter states that the marketing communications mix consists of six major modes of communication and that every brand contact delivers an impression that can strengthen, or weaken, a customer’s view of the company.
Select a company/ brand you like or buy and see if its messages are consistent across the following major modes of media: advertising, sales promotion, public relations, and events and experiences.
The brand I choose is Lyft. Write about 1.5 pages double space.
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