To prepare for this assignment, review the Cola Wars case, as well as the article â€œFive Competitive Forces that Shape Strategy.â€ Consider the role of the following key components of the soft drinks industry value chain: concentrate producers, bottlers, and retailers.
For each of the key value chain components, assess the power of each of the five forces in the industry: that is, how powerful are the buyers, suppliers, and substitutes? How formidable are the barriers to entry and how intense is the rivalry?
Focus on how you see Coca-Cola positioned in the market vis-Ã -vis the Porter`s five forces and which recommendations would you give to Coca-Colaâ€™s management to improve their position in relation to suppliers, buyers, barriers to entry, and competitors.
The paper should meet the following requirements:
3-4 pages in length, not counting the reference page.
Formatted according to academic writing standards and APA style guidelines.
Adhere to academic writing style throughout, including using third-person voice and providing citations to give credit to sources of information. Include a reference page for citations.
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