Industries in which the company competes
Exchange where the stock trades
52 week high, 52 week low
Average daily volume
Weekly closing price for the last 5 weeks
General information about the company (What do they do?)
Basic financial information about the company (Annual Revenue, Annual Profit or Loss)
Recent development(s) (e.g. a new product, management change, etc.)
Prospects (Anything in the near future we might expect to see happen?)
Personal appraisal (Your final thoughts).
No longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.
Here is a sample. This was more detailed than required, but given all the online resources, it’s not that difficult to pull off.
Company ProfileCompany name: Martha Stewart Living Omnimedia Inc.Industry in which the company competes: Media, Retail & Consumer Product ManufacturersStock symbol: MSOExchange where the stock trades: NYSE52 week high: $17.0052 week low: $7.56Average daily volume: (3 Month) – 640,055(10 day) – 2,471,000Weekly closing price for the last 5 weeks:7/26/04 – 11.217/19/04 – 10.857/12/04 – 11.817/6/04 – 8.706/28/04 – 8.97General information about the company (What do they do?):There are three major segments to Martha Stewart’s Omnimedia Company. All aspect of the organization involve do it yourself, how to information and products for the home.
MediaMagazine Publishing: This is the primary business with the magazine titles Martha Stewart Living, Martha Steward Weddings and Martha Stewart Baby/Kids.Book Publishing: These are mainly special interest publications that were written by Martha Stewart and her magazine editors.Periodical Publishing: She has a syndicated AskMartha newspaper column
Television: Martha maintain a nationally syndicated television show, the one hour daily Martha Stewart Living as well as a daily one hour show on cable from Martha’s Kitchen. She also maintains a weekly appearance on CBS The Early Show and occasionally has some prime time network specials.RetailNon Store Retail: This segment includes the catalogue shopping, direct mailers and the internet sites that hose Martha Stewart products. The largest and most popular internet sites are MarthaStewart.com and marthasflower online store. She also maintains a gift and bridal registry with other retailers.Consumer Products ManufacturersMartha Stewart living has literally built its brand on house wares and furniture products. She has a partnership with Kmart retailers to sell her products in their stores. The products range from Sherwin Williams wall paints to kitchen mitts and gloves.
General financial information (Sales, profit):2003 Sales (mil.) – $245.81-Year Sales Growth – (16.7%)2003 Net Income (mil.) – $2.7Revenue: $232,320,000Profit Margin (ttm) – -5.86%Operating Margin (ttm) – – 6.96%
Recent developments (e.g. a new product, management change, etc.):There have been a plethora of recent developments for this company, which has caused chaos and turmoil throughout this last year. Most recently is the changes that have been made to the board. After the resignation of the lead director Chairman, a new team has quickly been reassembled. While this shake up is the most recent, the biggest hit that the company and stock received was due to the legal trouble facing the creator and leader of the Company Martha Stewart. After being accused of Insider trading and subsequently sentenced to prison, the stock has fluctuated dramatically in response to these turns of events. Many people have lost faith in the brand while others seem more willing to show overwhelming support to the decorating diva and her enterprise. Kmart, the largest in store retailer for Martha Stewart has also been in recent legal trouble which is possibly the culprit for additional instability.Prospects (Anything in the near future we might expect to see happen?):The next year should provide even more twists and turns for all aspects of the company. With Martha Stewart just having been sentenced to prison and waiting appeal, she can still provide a hand in the company. Although when she does presumably do her 5 month sentence in prison, se will no longer be as involved with the management. The media outlet is affected as she will not broadcast from her jail cell, the publication has already suffered as advertisers are reluctant to associate themselves with her brand and the fall out of Kmart’s legal issues could also be another huge problem. There are many things working against the success in the near future. The stock did rise after Martha was given her sentence, being that it is not too harsh or long, we can expect her to be fully immersed in the business in the future. She is not currently imprisoned, but when that does happen we may see dramatic changes in profitability and stock performance for the company.Personal appraisal (You final thoughts.):I think that the Martha Stewart industry has been somewhat exciting to track and watch in the recent few months. With all of the twists and turns in the legal world we have seen how each has affected the business industry as well. A company that is so heavily based on the name and reputation of a single individual can suffer or persevere. When she was extremely popular the company soared, but now with the current problems it is very apparent how risky it is to risk the success of an entire company on a single person. I look forward to seeing what the future brings for the company and the stockholders.
Include addresses of web-sites you visited for your research:http://www.hoovers.com/mso/–ID__53053–/free-co-f…http://marthastewart.com