1. Describe each of the five conceptions of a consumer providing a solid definition from our course reading, and at least one good example of a product and its typical consumer for each.
2. What ethical principles would you apply to the marketing of your company’s brand(s). Include an alignment of the principles selected in relation to caveat emptor.
3. What specifically would you prescribe for your company’s social media and data privacy policies related to the advertising of your company’s product(s).
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